Penticton 2023

From the lake shore of Penticton, to Kona and beyond.

Make your own history.

Coaching, Customized. To You, the race + your lifestyle.

Whether you’re just starting your 140.6 journey or aiming for Ironman World Championship qualification, we know that blending training with your lifestyle is the key to success. This is why our Ironman Canada Coaching Program is customized to you, the Ironman Canada course in Penticton and your work, family life and social life.

We know that factoring in these elements is essential to get the most out of your training and race performances.

Whether you are time crunched, or have a ton of training availability, we match your coaching hours to you. We also build in flexibility, alongside the skills to adapt so that you can adjust on the fly. Training consistency. Time maximized. Stress free.

It’s not just coaching. It’s an education. Train smart with PB+J Coaching.

We are so sure you'll love it.


We put out money where our mouth is. A full money back guarantee.

We’ll get you up and running and provide a full month coaching plan. Customized to you, week by week.  We’re confident you’ll love the coaching. So confident, that if you don’t feel that PB+J Coaching is the right fit for you we’ll refund your full month fee. No questions asked.

Contact Us Today


The PB+J team has a long history of success at Ironman Canada. Many first time successes have been upgraded with personal best times in the following years. Podium spots, Age Group wins and Kona World Championship qualifications from our athletes and coaches.

If you want the inside scoop on Ironman Canada and a specific, customized training program to perfectly match the Penticton course then you’re in the right place. 

Whatever your goals, we have the knowledge and experience to get you there.

Check out our analysis of the new IMC Bike Course and also the new IMC Run Course.


You can choose from our monthly Regular, Premium or VIP triathlon coaching programs. These are outstanding training plans built specifically for you that focus on your goals and pinpoint maximum performance in your key races. All three Triathlon Coaching programs receive the same great benefits from PB+J, the main difference is the amount of coach contact.

For most athletes the Regular Coaching Program is a great option. Because there are athletes looking to really delve into their performance data and truly maximize their training schedule we also have a Premium Coaching Program and VIP Coaching Program that offers even more coach interaction.

* Money Back Guarantee - If you are not entirely satisfied after the first month you can cancel your coaching and get your money back.

Ready to join the PB+J team?

We’d love to have you on board. P+J is a great bunch of friendly athletes, ready to welcome you on to the team.
There is no time like the present!
Hit the button to contact us or scroll down for info on what happens next and what to expect from your program.

Great Results Start Here.

PB+J Endurance Coaching is a team of coaches dedicated to your triathlon or run training. Coaching for all distances of triathlon, running and cycling. We specialize in beginner to advanced age group athletes with a focus on consistent athletic progression and injury prevention to ensure consistency and great results.


Coaching for you and your lifestyle.

The program consists of an initial 1-1 session with your coach to work out your goals, look at how the training will fit into your lifestyle and establish a current training load. We’ll provide a fully customized training plan specific to your goals, ability and lifestyle, giving you the sessions you need to ensure you hit your target races as strong as you can be.



Unlike many other coaching programs, we know that life happens, that’s why you will find flexibility built into each weeks training, along with the education to know when, how and why to make changes. Don’t let work or family life derail your training again, with our programs you can simply adapt and move on. Consistency breeds success and we give you the tools to be consistent, whatever your lifestyle.


1-on-1 Onboarding Meeting

A one-on-one evaluation where we establish your training history, goals and schedule. A key element that allows us to build a plan that promotes consistency and breeds success.

Online programming

PB+J uses Training Peaks, the world’s premier scheduling and analysis software for triathlon, running and cycling endurance athletes, allowing you to view your schedule and track your progress. View the weekly plan online and receive daily workouts emailed direct to your inbox.


Each PB+J athlete has a plan customized to suit their specific goals and lifestyle. A weekly suite of indoor / outdoor workouts focussed on the areas you need to ensure your best triathlon performance.


Integral to the success of PB+J athletes is the ability to communicate with their coach. All forms of standard communication are catered for, including video calling and online messaging, and a 1 hour?monthly consult ensures we are on track.


If you have questions or ready to get going with your training, we’d love to hear from you.

Contact us through FACEBOOK or hit the contact button below.