“James is the best coach someone could ask for. 6 months ago I’d never swam laps in a pool, clipped into a road bike or ran over a couple miles but last week I completed a full Ironman. James tailored a plan to my starting fitness level and busy school schedule. If you are shopping around for different programs or coaches, look no further than PB&J!”

Christian Buck
(Oregon, USA)

“In just 4 months, James guided me from zero triathlon experience to completing my first Ironman 70.3! Before I started, James took more than an hour out of his day to walk me through the training and competing process and I started working with him right away. James cares deeply about the athletes he coaches, is incredibly invested in our success and works hard to ensure we receive personalized guidance. I am excited to continue working with James as we prepare for my first full distance Ironman next summer!”

Ritvik Gupta
(Urbana, USA)

“James provides honest feedback, clear direction and focuses on the key elements of endurance sport to ensure consistent improvement. With PB+J’s guidance I secured a 2nd Place in my age group at Ironman Arizona, qualifying for the Ironman World Championship.”

Vanessa Kennedy
(Melbourne, Australia)

“I could tell James was a different kind of coach from the first phone call, he asked if I had extra time to keep chatting about the plan and triathlon and in general. Since then I’ve been rewarded with a thoughtful, attentive, motivating and honest coach which is exactly what I was looking for. He gives me the confidence that I’m going to get the full possible benefit of every hour of training.”

Finn Zechman
(Baltimore, USA)

“With a hectic and changing schedule, James was on top of all the minutiae while keeping the human element in mind. Besides getting me into undoubtedly the best shape I’ve ever been in, James also completely covered the first-timer aspect and brought me from ‘never-tri’ to Full IRONMAN finish in 4 months. Exceptional.”

Daniel Dagenais-Gaw
(Lipowa, Poland)

“James, you rock! We are both heading to the 70.3 World’s in Spain!”

Joanne Kitzul and Emma Friesen
(BC, Canada)

“James designs the training to account for my lifestyle and my fitness level. I continuously get stronger week after week but also with enough energy and stamina that I look forward to the next week’s training. The results speak for themselves. I PR’ed in both subsequent 70.3 Ironman races. PB&J’s secret sauce really works!”

Florence Juge Boulogne
(San Francisco, USA)

“Working with James has transformed my triathlon performance with his supportive coaching style and consistent feedback. I’ve seen remarkable improvements in my swimming technique, cycling FTP, and running endurance. His commitment to celebrating progress while providing clear direction makes him an exceptional coach that I highly recommend.”

“James took me from floundering aimlessly 6 weeks before a 70.3, to confident, strong and prepared by race day. I hit every personal goal and crossed the finish line with a giant, proud smile on my face.”

Robbie Salter
(New York, USA)

“James helped me go from never having raced a triathlon, and barely being able to swim, to completing two Ironman 70.3 races within 18 months. His simple IRONMAN coaching methodology and focus on ‘nailing the basics’ is an approach that I really enjoy.”

“I have been continuously improving, setting new standards in training and ‘personal best’ times in my races. Throughout the coaching James has pointed out so many issues with my training and racing that I would have never learned about or fixed were I to do this alone. I wholeheartedly recommend PB+J.”

Michael Li
(Hsinchu City, Taiwan)

“James’ experience and knowledge as both an athlete and a coach has helped this average Jane complete multiple events and created a monster with a race bucket list to match.”

Julie Brocklebank Kay
(Kelowna, BC)

“The most success I’ve had in triathlon has been while I was training with PB+J. I shaved 47 minutes off of my half ironman time (from 6h 20m to 5hr 33m) in less than a year!”

Ashley Flater
(Vancouver, BC)

“.. The biggest challenge I faced was deciding what to do with my training and when. James asks me my goals, establishes how much time I can dedicate to training and from there schedules an awesome, varied training program ..”

Joanna Hamilton
(Salmon Arm, BC)

“.. After 8 years of self-coached triathlon racing, I decided to finally hired a real coach and my choice went without hesitation to James at PB+J. His passion and dedication for triathlon is really inspiring and hard to find ..”

Loris Paoletich
(Kelowna, BC)

“.. With James’ fantastic coaching we were not only able to meet our goals but completely blow them out the water.
Our first attempt at a 70.3:
Jess 5hr 38min / Alex 5hr 06min ..”

Jess & Alex Colyer
(London, England)

“.. James change how I trained. I was working hard but not smart. By training smarter, increasing my strength and allowing my body to recover, I was able to start training without injuries. Within the first three months of coaching I was able to break my goals and I never looked back ..”

Ian Bishop
(Kelowna, BC)

“.. I have had my best IRONMAN and run times with James as my coach. James really put a focus on building strength in the winter not just through weights but with the swim, bike run workouts which I think made me the strongest I have ever been in my life. ..”

Pavan Sandhu
(Alberta, Canada)